Soji began as a shared frustration.

Our three founders were drawn to products that treated scent and formulation with care; hand washes that felt calm, thoughtful, and grounding. Many of these were beautifully made, inspired by nature, and designed to elevate everyday routines. But they often came with price points that made them difficult to justify for daily use.

We believed there was room for something more balanced.

Soji was created to offer the same sense of intention. Not a substitute, not a compromise, but an alternative shaped for everyday life in Singapore.

We started small, focusing on hand wash because it is one of the most repeated actions in a day. Something used often should feel good to return to, gentle on skin, deliberate in scent, and visually at ease in the space it lives in.

Our fragrances are inspired by established scent profiles we admire, reinterpreted with restraint. Our formulas balance naturally derived ingredients with functional cosmetic science, ensuring they are effective and made for frequent use.

Soji is built slowly, close to home. It is for the discerning consumer who appreciates intentional design and thoughtful formulation.